Before we can make our ideas spread, we have to put them out there…
The Very Best Bad Idea helps navigate past that first hurdle, explaining why we’re so afraid of being wrong.
In a funny, relatable, irreverent fashion, this book gives you permission to have terrible ideas and be happy about it.
— Jonah Berger,
Wharton School Proffessor and Best Selling Author of “Contagious, Why Things Catch on”