Every great company starts with an idea, but I’ve yet to hear of a company that became successful with the idea they started with.  

It’s true: most ideas are bad.  

But The Very Best Bad Ideas embraces that reality, shows you how to come up with even more bad ideas, how to get them out of your head and into the world, and most importantly how to transform those initial bad ideas into the innovations that can truly transform your business.  

Having Kirk Westwood’s book next to my bed 20 years ago, as I was getting Netflix off the ground, would have certainly let me sleep better.  Funny, thoughtful, and inspiring, 

The Very Best Bad Ideas should be a part of every entrepreneurs bookshelf.


Marc Randolph,

Co-Founder of Netflix,

and Author of That Will Never Work, the Birth of Netflix and the Amazing Life of an Idea.

Before we can make our ideas spread, we have to put them out there…

The Very Best Bad Idea helps navigate past that first hurdle, explaining why we’re so afraid of being wrong.  

In a funny, relatable, irreverent fashion, this book gives you permission to have terrible ideas and be happy about it.

 —   Jonah Berger,

Wharton School Proffessor and Best Selling Author of “Contagious, Why Things Catch on”


Growth should be fun,

growth should be exciting!

but too often we get overwhelmed with the process and get burned out.

In The Very Best Bad Idea,

Kirk Westwood jump starts the innovation process, gives tips on creativity, and excites us to have daring, wonderful ‘BAD’ ideas.”

Sean Ellis,

founder of GrowthHackers.com and Author of Hacking Growth

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The Very Best Bad Idea is a deep dive into  the history of thinking, philosophy, society, and conformity. 

Why we’re afraid of standing out and how we can utilize our own creativity and perspective to rule our world.

This book helps you break past the memes and headlines and get to your real brilliance.


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